Facebook, PointRoll Bring Rich Media Ads to Mobile (Click Above Image for Demo)
More engaging, immersive ads coming to world’s largest social network
The ads on your Facebook mobile News Feed are about to get even richer and more engaging, thanks to Facebook, and rich-media leader PointRoll. The move reinforces Facebook’s position as the single best place to engage consumers on the go with interactive, rich, relevant creative — at scale. Mobile revenue accounted for 41 percent of Facebook’s ad revenue in the second quarter, and Facebook recently simplified its ads to enable the best possible creative to run on mobile. Having served the first-ever rich media ads on the iPhone in 2008 for Ford and Focus Features Films, PointRoll is pleased that its innovation complements Facebook’s mobile-first strategy.
Vertical: Tier 1 - Nationally Funded Advertising
Campaign: VW 2012 CBS Fantasy Football
Features: Dynamic Data, Home Screen Take Over, Data Collection, Interactivity, Forced Video, Data Feeds, Click thru to Facebook, Click thru to Twitter